Job ID: 25219

Application Deadline: January 26, 2018

Job Description:

  • Promote University of Missouri online programs by writing engaging, persuasive copy for digital channels including landing pages, social media, email, video scripts and advertising.
  • Serve as the main ad copywriter for a busy, deadline oriented office producing hundreds of projects annually for Mizzou’s online programs.
  • Adapt brand messages to fit various types of digital content.
  • Manufacture digital experiences for prospective students that drive interaction.
  • Continuously work to enhance recruitment email campaigns to engage and convert prospective students into applicants.
  • Collaborate with the marketing account managers to track and improve the ROI of advertising assets.
  • Track and optimize content marketing efforts.
  • Copyedit content of various forms.

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Job ID: 25221

Application Deadline: January 26, 2018

Job Description

  • Serve as the content strategist for Mizzou Online ensuring engaging, recruitment-oriented content is represented across the website, social media channels, email campaigns, lead generation and awareness building advertising, news releases and publications.
  • Author program and landing page content focused on SEO and conversion results. 
  • Curate and grow the distance student/alumni testimonial library. Seek out and write stories about Mizzou’s distance students, alumni, online faculty and industry specific news. 
  • Develop lead generation focused communications plans for distance programs in various stages of launching and growing.
  • Develop and maintain editorial calendar for general and program-specific promotions.
  • Collaborate with the Mizzou Online recruitment team on the optimization of customer relationship management system email campaigns. Collaborate with the web administrator on the improvement of SEO and conversion metrics. 
  • Author high-level communications for internal and external audiences regarding distance education trends and developments at the University of Missouri. Pitch distance education stories to appropriate media and successfully garner coverage.
  • Copyedit content of various forms. Maintain office editorial and style guide.

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Top 5 reasons to work at Mizzou Online

  1. Opportunity: Online learning is booming in higher education, both nationally and here at Mizzou. Last year at Mizzou, 10 percent of students were earning their degrees and certificates online. Our office launches an average of seven new online programs every year; we are growing Mizzou’s distance portfolio faster than most institutions of our size and stature.
  2. Stability: Mizzou Online is a self-sustaining, revenue-generating unit within the University and has facilitated an online student increase of 31 percent over the last five years. Our goal is to help the University’s schools and colleges make their programs available online. Our priority is to serve as liaison for distance students who need unique types of support as they balance work and family while they study at Mizzou.
  3. Support: MU offers employees a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts.
  4. Personal growth: The University provides health and wellness incentives, training programs and a staff scholarship for professional development. Mizzou Online takes pride in being an inclusive, positive, supportive environment in which team members can pursue professional growth, mentoring and leadership development.
  5. Giving back: MU provides staff many opportunities to volunteer on-campus as well as in the community. As a public, land-grant institution, MU's goal is to improve the quality of life everywhere through education and research. As a part of the Mizzou Online team, you will experience unwavering commitment to online learners who often need extra support as they balance full-time careers and families with their desire to go back to school.