Job ID: 29478

Application Deadline: March 28, 2019

Job Description

Mizzou Online seeks a Marketing Account Coordinator [Strategic Communications Consultant] to serve as an enrollment marketing strategist and project manager for a group of Mizzou’s online programs. Your primary role will be to work with academic units regarding the communications and marketing strategies for their online programs. You will collaborate with other marketing team members, and sometimes external vendors, on the production of content, digital ads, printed publications, sponsorship marketing, publicity and exhibiting materials all for the purpose of promoting online degrees and certificates.

Key Responsibilities:

  • Develop marketing and advertising strategies for online degree and certificate programs intended to garner inquiries and applications to Mizzou's distance programs.
  • Project management: Coordinate projects and execute strategies on time and under budget. Manage vendor relationships. Ensure that deliverables are met, appropriate payments are made and agreements upheld.
  • Serve as an ambassador with academic units regarding the communications and marketing strategies for their online programs. Explain marketing & advertising tactics, competitive landscape, and vendor needs to academic unit partners. Understand recruitment trends in the subject areas for assigned online programs.
  • Track communication and marketing efforts and create ongoing reports including advertising metrics, inquiry and enrollment trend information as related to online degree marketing efforts.
  • Make sure messaging and tactics are in alignment with intended student outcomes and academic unit goals.
  • Ensure consistent and effective branding/messaging for distance education programs within the larger context of the University of Missouri brand.

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Top 5 reasons to work at Mizzou Online

  1. Opportunity: Online learning is booming in higher education, both nationally and here at Mizzou. Last year at Mizzou, 10 percent of students were earning their degrees and certificates online. Our office launches an average of seven new online programs every year; we are growing Mizzou’s distance portfolio faster than most institutions of our size and stature.
  2. Stability: Mizzou Online is a self-sustaining, revenue-generating unit within the University and has facilitated an online student increase of 31 percent over the last five years. Our goal is to help the University’s schools and colleges make their programs available online. Our priority is to serve as liaison for distance students who need unique types of support as they balance work and family while they study at Mizzou.
  3. Support: MU offers employees a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts.
  4. Personal growth: The University provides health and wellness incentives, training programs and a staff scholarship for professional development. Mizzou Online takes pride in being an inclusive, positive, supportive environment in which team members can pursue professional growth, mentoring and leadership development.
  5. Giving back: MU provides staff many opportunities to volunteer on-campus as well as in the community. As a public, land-grant institution, MU's goal is to improve the quality of life everywhere through education and research. As a part of the Mizzou Online team, you will experience unwavering commitment to online learners who often need extra support as they balance full-time careers and families with their desire to go back to school.