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You're an ambitious self-starter with a knack for predicting which online retail products will succeed. You need an education that gives you an edge in the competitive world of e-commerce. The University of Missouri's 100% online undergraduate certificate in digital merchandising will transform your talent for discovering digital trends into omnichannel retail strategies that work.
Digital merchandising teaches you how to make money selling products in virtual retail environments. Learn to increase merchandise visibility, keep track of orders and inventory and offer customers the seamless retail experience they expect. Practice framing and presenting merchandise in ways that capture attention, remain memorable and inspire return visits.
If the potential of e-commerce inspires you, this program will equip you with knowledge and tools that can open possibilities for your future.
Official nameUndergraduate certificate in digital merchandising
Program typeUndergraduate certificate
Academic homeCollege of Arts & Science | Department of Textile and Apparel Management
Delivery mode100% online
AccreditationHigher Learning Commission
*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, your course choices and your academic progress. See more about tuition and financial aid.
With the growing demand for employees with digital merchandising skills, you can explore jobs in online retail areas like fashion, art, customer service, music and more. Certificate holders have job titles like these:
- E-commerce analyst
- Digital merchandiser
- Digital merchandising content specialist
- E-commerce merchandise buyer
- Online visual merchandiser
The University of Missouri's online undergraduate certificate in digital merchandising is 100% online: no campus visits required. Courses are semester-based.
Course work includes
- Introduction to digital presentation techniques
- Retail finance and merchandise control
- Omnichannel retailing in a digital world
- The clothing/textile consumer: data analytics
- Digital merchandising
Typical program length1-2 years
Typical course load2-3 classes per semester
The University of Missouri-Columbia is accredited by the Higher Learning Commission, one of six regional institutional accreditors in the United State
In addition to teaching for the Department of Textile and Apparel Management, Hope Horn is an instructor of business communication for Mizzou’s Crosby MBA program. Before joining Mizzou, she enjoyed a long career in the retail and wholesale industry, with roles that spanned buying, planning, merchandising, marketing, supply chain and store management. She served as Senior Vice President, General Merchandising Manager for the May Company’s Famous Barr division until 2006, when she joined the footwear wholesale and retail company Caleres as SVP, General Manager of Specialty Retail, managing and merchandising over 300 shoe brands. She has taught a variety of textile and apparel management courses, including the TAM capstone project and mentored several successful entries in the Fashion Scholarship Fund annual case study competition.