Digital merchandising

Undergraduate certificate University of Missouri-Columbia
Laptop displays business growth graph with mini shopping cart on the keyboard
Loading...

Get started with Mizzou

Apply now

Overview

You're an ambitious self-starter with a knack for predicting which online retail products will succeed. You need an education that gives you an edge in the competitive world of e-commerce. The University of Missouri's 100% online undergraduate certificate in digital merchandising will transform your talent for discovering digital trends into omnichannel retail strategies that work.

Digital merchandising teaches you how to make money selling products in virtual retail environments. Learn to increase merchandise visibility, keep track of orders and inventory and offer customers the seamless retail experience they expect. Practice framing and presenting merchandise in ways that capture attention, remain memorable and inspire return visits. 

If the potential of e-commerce inspires you, this program will equip you with knowledge and tools that can open possibilities for your future.

Quick facts

Official name

Undergraduate certificate in digital merchandising

Campus

University of Missouri-Columbia

Program type

Undergraduate certificate

Academic home

College of Arts & Science | Department of Textile and Apparel Management

Delivery mode

100% online

Accreditation

Higher Learning Commission

Credit hours

18

Estimated cost

$7,192.80

*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, your course choices and your academic progress. See more about tuition and financial aid.

Young woman discovering something new on her tablet

Career prospects

With the growing demand for employees with digital merchandising skills, you can explore jobs in online retail areas like fashion, art, customer service, music and more. Certificate holders have job titles like these:

  • E-commerce analyst
  • Digital merchandiser
  • Digital merchandising content specialist
  • E-commerce merchandise buyer
  • Online visual merchandiser
Burning Glass Technologies. 2021. Salary numbers and employment growth numbers are based on models that consider advertised job posting salary, Bureau of Labor Statistics data and other proprietary and public sources of information for multiple occupations.
10%
Employment growth
Burning Glass Technologies. 2021. Salary numbers and employment growth numbers are based on models that consider advertised job posting salary, Bureau of Labor Statistics data and other proprietary and public sources of information for multiple occupations.
$66,000
Average salary

Program structure

The University of Missouri's online undergraduate certificate in digital merchandising is 100% online: no campus visits required. Courses are semester-based. 

 

Course work includes

  • Introduction to digital presentation techniques
  • Retail finance and merchandise control
  • Omnichannel retailing in a digital world 
  • The clothing/textile consumer: data analytics
  • Digital merchandising

Delivery

100% online

Calendar system

Semester

Typical program length

1-2 years

Typical course load

2-3 classes per semester

Accreditation

The University of Missouri-Columbia is accredited by the Higher Learning Commission, one of six regional institutional accreditors in the United State

Faculty spotlight

In addition to teaching for the Department of Textile and Apparel Management, Hope Horn is an instructor of business communication for Mizzou’s Crosby MBA program. Before joining Mizzou, she enjoyed a long career in the retail and wholesale industry, with roles that spanned buying, planning, merchandising, marketing, supply chain and store management. She served as Senior Vice President, General Merchandising Manager for the May Company’s Famous Barr division until 2006, when she joined the footwear wholesale and retail company Caleres as SVP, General Manager of Specialty Retail, managing and merchandising over 300 shoe brands. She has taught a variety of textile and apparel management courses, including the TAM capstone project and mentored several successful entries in the Fashion Scholarship Fund annual case study competition.

Hope Horn
Adjunct Instructor, Department of Textile and Apparel Management, Crosby MBA program

Learn more about this program

This program is administered by the Department of Textile and Apparel Management