Fast-track your advertising career

Jamie Crockett

As an undergraduate student in the University of Missouri's School of Journalism, Jamie Crockett learned the essentials of journalism. In the School of Journalism's online master's program, she is learning to cultivate her career through in-depth study.

Gordon Severson

In the ever-changing field of journalism, Gordon Severson was looking for an education that would prepare him for the future. University of Missouri's School of Journalism master's degree was the best fit, balancing real world experience with academic research.

Quick facts

  • Program type: Master’s degree
  • Academic home: School of Journalism
  • Accreditation: Higher Learning Commission
  • Delivery mode: Blended, one campus visit required
  • Credit hours: 37
  • Estimated program cost: $31,403.01*

*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, course choices at Mizzou and your academic progress. See more about tuition and financial aid.

Get the degree you deserve

The online master’s degree in strategic communication from MU will help you learn to think critically and to develop strategies for communication problems. If you have three or more years of professional experience in a journalism or strategic communication-related field and want to employ evidence-based decision-making to create strategies and tactics that accomplish organizational or client goals, this may be the degree for you.

Career prospects

Employment growth
Median salary

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Advertising, Promotions, and Marketing Managers

Job titles some of our graduates hold

  • Director of major gifts
  • Media relations manager
  • Senior proposal coordinator
  • Writer, journalist and blogger

Program structure and topics

Delivery of this program is blended; one on-campus seminar held in the fall is required, but individuals may elect to attend up to three times.

Courses are semester-based. Students typically take one or two classes each semester and finish in two to three years.

Course work covers

  • Interactive advertising
  • Strategic communication planning
  • Mass communication
  • Media business models
  • Public relations

Mizzou Online Military Tuition Award

Are you a veteran, active duty service member, Reservist, National Guardsman, or a military spouse or dependent and want to study online?

See if you’re eligible for the Mizzou Online Military Tuition Award.

Ask us about this program

This program is administered by the School of Journalism.