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The demand for professionals with marketing analytics expertise continues to grow across industries. Develop the skills employers are seeking with an online Graduate Certificate in Marketing Analytics from Mizzou. This program provides a strong foundation in the analysis and interpretation of data that drives effective marketing strategy and decision-making. Through hands-on experience with industry-standard tools, you will learn to apply predictive modeling and data mining techniques to generate actionable insights, solve complex business challenges, and create value for organizations in a data-driven marketplace.
Further your education
If you choose to continue your education, this program offers a seamless transition from the graduate certificate to a master’s in business (Crosby MBA).
Quick facts
Official name
Graduate Certificate in Marketing AnalyticsCampus
Program type
Graduate certificateAcademic home
Trulaske College of Business | Marketing DepartmentDelivery mode
100% onlineAccreditation
Higher Learning Commission, Association to Advance Collegiate Schools of Business (AACSB International)Credit hours
12Estimated cost
$13,230.00*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, your course choices and your academic progress. See more about tuition and financial aid.
Career prospects
This certificate is designed for students who want to:
- Enhance their skills for career advancement in marketing or business data analytics.
- Learn how to use data to make better marketing decisions or to consult with clients.
- Change their career path to the high-growth field of analytics.
Jobs may include
- Data analyst
- Data scientist
- Market research analyst
Program structure
The online graduate certificate in marketing analytics is 100 percent online. No campus visits are required.
Courses are semester-based. Students typically take two classes each semester session and finish the program in one year.
Coursework includes
- Applied statistics for marketing analytics
- Marketing analytics for business decisions
- Marketing databases and SQL
- R and Python for marketing analytics
Delivery
100% onlineCalendar system
SemesterTypical program length
1 yearTypical course load
2 classes per semesterAccreditation
The University of Missouri is accredited by the Higher Learning Commission, one of six regional institutional accreditors in the United States. The Trulaske College of Business and Marketing Department are accredited by Association to Advance Collegiate Schools of Business (AACSB International).
Faculty spotlight
Professor Gopalakrishna is a scholar in the domains of business-to-business marketing, sales management and marketing analytics. His research has appeared in the top marketing academic journals. He teaches in the undergraduate and graduate programs and has received the Distinguished Research Fellowship Award, the O’Brien Award for Teaching Excellence and the Kemper Award for Teaching Excellence at Mizzou. He is passionate about systematic, analytical approaches to marketing decision-making and helping students develop their skills and confidence to perform such analyses to solve business problems.
Mike Saljoughian is an assistant professor in the Robert J. Trulaske, Sr. College of Business at the University of Missouri. Dr. Saljoughian's research focuses on digital marketing, social media, customer experience, and the customer journey. Methodologically, he specializes in artificial intelligence, machine learning, deep learning, natural language processing, and causal inference, bringing a distinctive quantitative lens to marketing problems.