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Overview
The demand for employees with marketing analytics skills is extremely high. Gain the skills employers are looking for with a graduate certificate in marketing analytics. This program will deepen your understanding of big data that inform marketing strategies, tasks and decisions. You will learn to leverage predictive data modeling and data-mining tools — such as R, SAS and SQL — to deliver strategic analytical solutions and create value across markets and industries.
Further your education
If you choose to continue your education, this program offers a seamless transition from graduate certificate to a master’s in business (MS).
Quick facts
Official name
Graduate certificate in marketing analyticsCampus
Program type
Graduate certificateAcademic home
Trulaske College of Business | Marketing DepartmentDelivery mode
100% onlineAccreditation
Higher Learning Commission, Association to Advance Collegiate Schools of Business (AACSB International)Credit hours
12Estimated cost
$12,000.00*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, your course choices and your academic progress. See more about tuition and financial aid.
Career prospects
This certificate is designed for students who want to:
- Enhance their skills for career advancement in marketing or business data analytics;
- Learn how to use data to make better marketing decisions or to consult with clients;
- Change their career path to the high-growth field of analytics.
Jobs may include
- Data analyst
- Data scientist
- Market research analyst
Program structure
The online graduate certificate in marketing analytics is 100 percent online: no campus visits are required.
Courses are semester-based. Students typically take two classes each semester session and finish the program in one year.
Course work includes
- Applied statistics for marketing analytics
- Marketing analytics for business decisions
- Marketing databases and SQL
- R and Python for marketing analytics
Delivery
100% onlineCalendar system
SemesterTypical program length
1 yearTypical course load
2 classes per semesterAccreditation
The University of Missouri is accredited by the Higher Learning Commission, one of six regional institutional accreditors in the United States. The Trulaske College of Business and Marketing Department are accredited by Association to Advance Collegiate Schools of Business (AACSB International).
Faculty spotlight
Professor Richins teaches applied statistics and data communication in the undergraduate and graduate marketing analytics certificate programs, as well as marketing research. In her courses, she makes statistical knowledge accessible to students and helps them learn to apply their knowledge in business decision-making situations. She has been selected by both students and faculty to receive teaching awards and is also an award-winning researcher, having published numerous articles on consumer behavior and purchase motivations.
Professor Gopalakrishna is a scholar in the domains of business-to-business marketing, sales management and marketing analytics. His research has appeared in the top marketing academic journals. He teaches in the undergraduate, graduate and execMBA programs and has received the Distinguished Research Fellowship Award, the O’Brien Award for Teaching Excellence and the Kemper Award for Teaching Excellence at Mizzou. He is passionate about systematic, analytical approaches to marketing decision-making and helping students develop their skills and confidence to perform such analyses to solve business problems.