Marketing analytics How to apply

University of Missouri
Graduate certificate
Digital abstract view of marketing data charts and graphs.
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How to apply

Fulfill the admission requirements:

  • Completed baccalaureate degree from a regionally accredited institution.
  • Quantitative ability, as evidenced by a grade of B or better in statistical or math course work, a competitive GMAT or GRE quantitative score (these tests are not required), or work experience showcasing knowledge of strong math or statistical ability.
  • Basic statistical knowledge, as evidenced by completion of an approved undergraduate or graduate course in statistics within the prior three years with a grade of B or better or completion with certificate within the last three years of an approved online course in statistics.
  • If English is not your native language, please submit a TOEFL score of at least 80 (internet-based test), an IELTS score of at least 6.5, a Pearson Test of English (PTE) score of at least 59 or a Cambridge C1 Advanced score of at least 180.

Application dates

The priority deadline for fall semester is January 1 to be eligible to apply for scholarships.

To start classes in Apply by Classes begin
Fall July 1 August

Gather your papers

Applying will be easier and faster if you gather these required documents beforehand:

  • Transcripts of all previous college or university education. Upload unofficial transcripts in your online application. If you are accepted, you will be asked to provide official transcripts. 
  • Résumé
  • Essay responses. Essay prompts can be found within the application. 
  • One letter of recommendation. In the online application, you will need to supply the name and contact details of someone who knows you well in a professional or academic setting. This person should be familiar with your work ethic, leadership skills and ability to overcome challenges. 
  • TOEFL, IELTS, PTE or C1 Advanced score reports for applicants whose native language is not English. For information on sending test scores, visit the Grad School website.

Complete the online application

Carefully follow the instructions on the application site.

  • Upload the above documents in the online application
  • Degree/delivery: Graduate Certificate- Distance (Online/Remote Site/etc.)
  • Academic program: Marketing Analytics-Distance (Grad Cert)
  • Application fee: $40.00

Application fee waiver questions: Contact MU Graduate Admissions with questions via 573-882-6311 or 1-800-877-6312 or via email at gradadmin@missouri.edu

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Learn more about this program

This program is administered by the Marketing Department

Program contact

Sarah Fragiskatos